Uplift. Inspire. Motivate.

Vivian Santora

President & CEO

Prior to joining PowerPlay NYC, Vivian worked extensively in fundraising, politics, and government affairs in New York, Boston, and Washington, DC. She worked on President Clinton's 1996 re-election campaign, Hillary Clinton's 2000 Senate race, re-election campaign and leadership PAC, government affairs for Cablevision, for the Girl Scouts of the USA and Women's World Banking. In 2005, she started her own consulting company, providing strategic advice in fundraising, event management, and government affairs for public and private sector clients. Vivian graduated from American University in 1997 with a Master's in Public Administration and a focus in public policy. In addition to earning an MPA, Vivian also holds a bachelor's in both English and Women's Studies from The University at Buffalo.

Malaika Lambert

Director of Programs

Malaika Lambert is a youth sports professional who has an extensive background in youth and community development. Malaika holds a Masters in Sports Management from Brooklyn College. She enjoys inspiring youth and adults to be physically active through sports and is currently the lead coach and co-founder for the Brooklyn Lightning Track & Field Club in Coney Island. She has a passion for track and field and truly enjoys introducing youth to the sport. Prior to working at PowerPlay NYC, Malaika played a key role in developing youth and community athletic programs within New York Road Runners and Harlem Children’s Zone. Outside of work, Malaika is an avid artist, loves to run, and enjoys traveling.

Patrick Okwir

Measurement, Evaluation, Assessment & Learning Fellow

Patrick Okwir has worked as a Monitoring, Evaluation and Grants officer at Global Health Corps, a Vaccines Coordinator at Clinton Health Access Initiative, a Community Health Fellow at the African Union (AU) Ebola Response Mission, and a Community Health Manager for a Ugandan professional non-profit. He is passionate about harm reduction, holistic adolescent health, HIV/AIDs, youth employment, sexual and reproductive health, and women empowerment. He is curious, adventurous, loves challenges, flexible, innovative, a design thinker, and fluent in English, French, and Spanish.


They’re a dedicated group of industry leaders who share a deep belief in PowerPlay’s mission and our girls.

Nicole Mussenden

President & CEO

As President and CEO of PowerPlay NYC, Nicole is responsible for the organization’s 1,800 girls it serves in the five boroughs of NYC and the achievement of its mission and financial objectives. She is a seasoned leader who directs and participates in initiatives that support diverse and inclusive environments across non-profit, corporate and educational sectors. Prior to joining PowerPlay NYC, Nicole served for over ten years as Director of Affiliate Sales and Marketing at Fox Networks and ESPN. Nicole negotiated over 250 sports, entertainment, and broadcast content license agreements for such networks as ESPN, Fox Sports Regional Networks, Big Ten Network, FX, National Geographic Channel and FOX Broadcast Network. Nicole was responsible for over $200 million in annual revenue and was credited with leading high-performing teams. She also served as Manager of Affiliate Relations at Madison Square Garden Networks. Nicole’s career in sports began when she was selected by SportsChannel New York as Manager of Affiliate Relations via the Walter Kaitz Foundation Fellowship Program. Nicole was also the recipient of the Betsy Magness Leadership Institute (BLMI) Fellowship, the gold-standard leadership development program for women in the cable and telecommunications industry. She was also nominated by a Fox Networks’ client and received the Black Achievers in Industry (BAI) award. Prior to her career in sports, Nicole was a civil engineer and an industrial account manager at National Grid. She also served as the President of the National Society of Black Engineers NYC Alumni Association. Nicole also impacted the lives of diverse young adults in her capacity as Adjunct Professor at St. John’s University and LIM College where she taught Principles of Management, Principles of Marketing and Sport Management. Nicole earned an MBA degree at the Kellogg School of Management at Northwestern University and holds a Bachelor of Engineering degree in Civil Engineering from Stevens Institute of Technology.

Joneé Billy

Director, Strategic Partnerships and External Affairs

Joneé Billy is a seasoned community development and youth empowerment specialist with over 13 years of experience in the not-for-profit sector. She has a positive record of creating sustainable and impactful experiences for girls and gender non-conforming youth. Her strengths include effective program design; cultivating meaningful relationships with multi-sector partners and building cohesive teams while implementing process improvements. The consummate athlete, Joneé is passionate about promoting equity through philanthropy, volunteerism, and social responsibility using sports as a gateway. Joneé holds a Masters in Sports Management from the City University of New York - Brooklyn College and a BA, Political Science; Sports Management from Mount Holyoke, Massachusetts.

Hayley Davis

Senior Development Manager

Hayley Davis is a passionate professional committed to youth development and female empowerment. She is experienced and skilled in the areas of fundraising, communications, program development and management, public health and nutrition, and food policy. Before PowerPlay, Hayley served as Development and Communications Coordinator at West Side Campaign Against Hunger where she helped raise significant funds to ensure continuous access to fresh, healthy food with dignity for over 20,000 individuals per year in NYC. Prior to that, Hayley spearheaded the development and launch of LIU Brooklyn’s Early College Scholars Program, which offers credit-bearing college courses, tutoring, mentoring, and a multitude of other resources for free for high school students across Brooklyn, NY. Hayley has interned and consulted for prominent elected officials and political candidates, serves on the Board of Directors for Field & Fork Network, and was named one of NYC's 40 Under 40 Rising Stars in Food Policy in 2021. Hayley holds a Bachelor of Science in Community Health and Master of Public Health.

Brandi Daniels

Senior Program Manager

Brand Daniels in an athlete through and through. After a having a distinguished soccer career throughout college at Towson University she found her passion in youth development and female empowerment. She graduated with a Bachelor’s Degree in Advertising and Public Relations. Brandi comes to us after several successful years at the New York City Football Club (NYCFC) where she most recently served as a Community Relations Specialist using the power of soccer to promote health, education, and leadership development and create safe community spaces throughout the five boroughs. While also spearheading fundraising initiatives and events that raised significant funds for food insecurity and covid relief.

Danessa Rodriguez

Senior Program Manager

Danessa is a certified personal trainer and two-time black belt with over ten years of non-profit experience. Danessa started her career with the Department of Youth and Community Development in 2009 as a Resource Specialist in their Youth Connect department. She worked her way up and became their Deputy Director in 2013 and was promoted to Director in 2017. She later on decided to step down to explore other career opportunities where she became a Success Coach and English Teacher. During her spare time, Danessa is still active in her martial arts community and runs a personal training business called Loveurbuff, a body-positive fitness program helping individuals build confidence and strength inside and out.

Destiny Rosa

Social Media Manager

Destiny Rosa is a multi-talented recent graduate of Occidental College with her Bachelor's of Psychology. While continuing her education, Destiny will be specializing in psychology with a children's media focus. She served as a four-year member of Occidental's Womxn's Rugby team and wrestled for four years prior as the only girl on the school's team. At the same time, Destiny has choreographed for and instructed on multiple dance teams, namely her college's Latin Dance Team, Azucar, for almost 7 years to date. Destiny comes to PowerPlay via Americorps and will be serving with PowerPlay until October 2021. Prior to her role with us, she worked as Social Media Manager for CUNY Next Step College and as a youth advisor at Prep for Prep 9, which she attended 2012-2014.

We build girls’ confidence and resiliency by creating safe spaces where girls learn from each other and from

strong role models